How Do You Define ‘Better’?

Despite official definitions, word meanings change slightly depending on the auditor or reader. Context often injects nuances into words, shifting them into a grey area while still retaining the same basic meaning. As I write this post I have one such word in mind: better. It’s still early in 2017, but I am proud to confirm that Ytria is sticking to our version of a “New Year, New Me” resolution with our fresh new tagline: “Enterprise Tools to Build Your Better.” And if you’re attending IBM Connect 2017 in San Francisco, you’ll see us sporting the new tagline live—come by booth 440 and say “Hi!”

In this post, I’d like to talk about what better* means to us at Ytria, and why that is inextricably linked to whatever meaning you may attach to it.

*In this post, I’ve used definitions found on to define better.

Adjective: #4. more advantageous or effective

Ytria has long focused on providing tools for IBM Notes and Domino professionals, and we look forward to more years of helping administrators and developers get the most out of their environment. We are very grateful to have you as our loyal and skilled user base; your input helps us immensely.

A question remains, though: what if the bottlenecks that nag IBM Notes admins and devs are universal for the most part? Could it be that users across most enterprise software platforms share similar concerns and desires? What we do know from our experience and investigations is that most platforms DO tend to have gaps that need filling. In an ideal business software environment, native clients and solutions would work just as users desire, always, right out of the box. But we know that this isn’t the case: central access with broad vision is an approach often lacking due to the breadth of the software’s architecture. So we at Ytria are readying to face the promising new challenges out there in the wide world of enterprise software.

If there is one thing that unites all users that care about performance and efficiency, it is the desire to continually up their game, to find better ways to perform processes, to work better, to ultimately construct their better—whatever that ideal may be—out of the resources available to them. And we will continue to do our best to make sure we provide the tools needed to do so.